GRAFF. ZONE

FOR THIS PROJECT, WE WERE TASKED WITH DESIGNING AN APP BASED ON SOMETHING WE’RE PASSIONATE ABOUT AND WHERE WE NOTICED A GAP IN EMPATHY OR UNDERSTANDING. TO GUIDE THE PROCESS, WE CREATED EMPATHY MAPS, BUILT USER PERSONAS, AND IDEATED EXTENSIVELY TO UNCOVER THE TRUE NEEDS AND MOTIVATIONS OF POTENTIAL USERS. I CHOSE TO DESIGN AN APP FOR GRAFFITI ARTISTS, A COMMUNITY I FELT COULD BENEFIT FROM STRONGER SUPPORT AND CONNECTION. THROUGH RESEARCH AND ANALYSIS, I IDENTIFIED THREE CORE PAIN POINTS TO ADDRESS: LOCATION, SUPPLIES, AND COMMUNITY.