BEN DAVIS REBRAND

BEN DAVIS HAS ALWAYS BEEN A LEGENDARY NAME IN WORKWEAR, BUT UNLIKE CARHARTT, LEVI’S, OR DICKIES, IT HASN’T ADAPTED TO TODAY’S STYLE SHIFTS. FOR MY REBRAND, I KEPT THE LOGO’S ICONIC PRESENCE WHILE GIVING IT A MODERN UPDATE THAT LEANS MORE TOWARD STREETWEAR, REFLECTING THE DIRECTION MANY WORKWEAR BRANDS HAVE TAKEN. I ALSO INTRODUCED A REFRESHED COLOR SYSTEM TO GIVE THE BRAND A STRONGER VISUAL IDENTITY AND BROADER APPEAL. THE GOAL WAS TO HONOR ITS ROOTS WHILE MAKING IT RELEVANT AGAIN, BRIDGING HERITAGE WITH A NEW GENERATION OF WEARERS AND ENSURING BEN DAVIS STANDS OUT IN BOTH WORKWEAR AND LIFESTYLE MARKETS.