ORO DE OAXACA REBRAND

ORO DE OAXACA IS ONE OF THE MOST ICONIC MEZCALS FROM OAXACA, MEXICO. FOR THIS REBRAND, I AIMED TO CAPTURE THE ESSENCE OF ITS ORIGIN AND PRODUCTION. THE UPDATED TYPOGRAPHY TAKES INSPIRATION FROM THE SHARP, STRUCTURED FORM OF THE AGAVE PLANT—THE HEART OF MEZCAL MAKING. ALONGSIDE THIS, I DESIGNED NEW LABELS THAT REFLECTS THE RAW, ARTISANAL PROCESS THE SPIRIT UNDERGOES, FROM THE RUGGED PRODUCTION METHODS TO THE TIME IT SPENDS AGING. THIS REBRAND ENSURES A COHESIVE AND RECOGNIZABLE IDENTITY ACROSS ALL OF ORO DE OAXACA’S POPULAR PRODUCTS WHILE HONORING ITS HERITAGE AND CRAFTSMANSHIP.